Our Beginning
A Vision Made in India
ROUGX began with a clear ambition: to create expressive perfumes that feel modern, memorable, and personal. Made in India, the brand brings together thoughtful design, confident character, and a deep respect for the art of fragrance.
Every ROUGX perfume is made in India with careful attention to balance, quality, and lasting impression. From the first spray to the final dry-down, each scent is created to become part of the wearer's story.
"Made in India. Created to be remembered."
- What We Stand For -
OUR PHILOSOPHY
Uncompromising Quality
Every ingredient is hand-selected from the finest sources worldwide. We accept nothing less than extraordinary, ensuring our compositions stand at the peak of prestige.
Artisan Craftsmanship
Each fragrance is meticulously composed by master perfumers with decades of heritage and expertise. Composed in small batches to preserve original purity.
Timeless Legacy
We create scents that endure — both on the skin and in memory. Built to last generations, defining a standard of legendary prestige that never fades.
- The Visionaries
Meet The Founders
Born in India, ROUGX is led by Founder Swapnil R Srivastava and Co-Founder Rahul Abrol, two driven visionaries united by a passion for modern luxury and refined aesthetics. Their vision is to build an Indian fragrance house with a distinctive global sensibility, bringing together thoughtful design, quality, and contemporary luxury.
ROUGX fragrances are created for those who value confidence and individuality. Each scent is designed to feel refined, expressive, and effortlessly distinctive. With memorable compositions and a premium sensibility, every fragrance tells a story, creating an experience that feels personal, sophisticated, and unforgettable.
From the fragrance itself to the way it is presented, every detail has purpose. ROUGX brings together contemporary design, distinctive scent profiles, and quality. The result is a fragrance experience that feels luxurious without being excessive, crafted for those who believe true luxury lies in the details.
Rooted in India, yet inspired by a modern world, ROUGX is built to leave a lasting mark. Because fragrance is more than something you wear — it becomes part of your identity. It defines moments, creates memories, and becomes a signature of your presence. ROUGX — An Indian fragrance house. A signature that goes beyond borders.
Swapnil R Srivastava
Founder
Rahul Abrol
Co-Founder
- From Field to Flacon -
THE CRAFT
Raw Rare Essences
We travel the globe, hand-selecting aged Assam oud, fresh Bulgarian dawn-harvested roses, and premium Kashmir saffron.
Master Distillation
Each profile is composed in our Paris lab over hundreds of micro-iterations to find the perfect poetic balance of notes.
Aged To Perfection
Our raw macerated formulas are aged for months in dark temperature-controlled conditions to build robust skin longevity.
The Final Flacon
Every bottle is individually inspected, hand-polished, finished with a golden heavy seal, and housed in our signature lacquer case.
- Voices of the Press -
ACCOLADES & MENTIONS
"The most compelling fragrance house to emerge this decade."
— VOGUE
"Unparalleled craftsmanship meets contemporary dark sensibility."
— GQ
"A quiet olfactory scent revolution born in a small Parisian alley."
— WALLPAPER*
An unforgettable gift of pure desire
Surprise her with ROUGX. A warm, smooth, and deeply seductive fragrance that unfolds beautifully over skin, leaving a captivating and permanent impression.
EXPLORE SCENT PROFILE →FREQUENTLY ASKED QUESTIONS
Bespoke fragrance consultations can be scheduled through our private concierge. Select 'Bespoke Consultation' on the contact form above, or visit our flagship boutique in Paris.
Currently, we offer shipping exclusively within India. Delivery typically takes 3-7 business days depending on the destination.
We offer an uncompromising 7-day return policy. If you are not completely captivated by your selected scent, you may return the unopened flacon for a full refund or exchange.
Maison ROUGX is selectively available in ultra-premium boutiques worldwide. To inquire about partnerships, select 'Wholesale & Partnership' in the contact form or email corporate@rougx.com.
Every ROUGX order is presented in our signature hand-crafted lacquer box, hand-tied with silk ribbon, and accompanied by a personalized handwritten card.